The Guardian, Sunday, 3 May 2009  

"Tiny Highland village of Carrbridge blames bleak outlook on BBC

Villagers claim that despite its name - Carr is Gaelic for boggy - they live in one of the driest areas of Scotland. Protected by mountains and nestling in the Cairngorms National Park near Aviemore, it has its own enviable microclimate. Damp mists, so redolent of the Highlands, are virtually unknown and rainfall is as low as in the south of England.

But if you punch the Carrbridge postcode into the BBC's weather website, more often than not the black-and-grey graphics of cloud and downpours pop up. "We have sun. It says rain. And it's driving the visitors away," said Danny Fullerton, who runs the Landmark forest adventure park (postcode: PH23 3AJ), just outside the village."

Source and full story: The Guardian.

The above story is by no means unique in the United Kingdom.  The UK has one of the most changeable and unique meteorological landscapes in the world, making outdoor events challenging, regardless of the time of year.  Furthermore, Microclimates abound in the UK, making high resolution forecasting difficult and often thwarted by significant local variations, even over a few miles or less.

When planning and operating a large outdoor event, the weather can play a pivotal role in how the event is run and how visitors to the event, need to prepare. 

Whilst forecasts are assistive to an extent, they are limited in both their accuracy and resolution, often making them too general and unspecific. This can especially be an issue for events around hilly terrain, or near bodies of water, where microclimates can result in notable local variations. 

But what if you could provide your event team and furthermore, your visitors with real-time information about what the weather is doing, at your actual event location, at this very moment!  What if you were able to provide visitors to your event website, live pictures from a high resolution camera, showing the sky conditions, overlaid with real-time information about the current weather conditions, rain fall, temperature and wind?  What if your visitors could access this information from anywhere on the internet, even on their mobile phone?

WeatherEvents.net is all about answering these questions, using a unique 4WD mobile weather lab that can be deployed directly into your event grounds, in under an hour.  By making use of our services, you will be bringing a unique and powerful feature to your event's website, setting it apart whilst adding genuinely useful information to your event's visitors both before and during the event.